ZTE Axon 7

Chinese multinational mobile firm ZTE has launched its flagship smartphones debuting the Axon 7 and Axon 7 Mini devices .

ZTE Axon 7

The phones, available today, are targeted at audio lovers, with ZTE touting their dedicated audio chips and front-facing dual stereo speakers, features missing from most of today’s smartphones.

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The Axon 7 boasts two dedicated AK4961 and AK4490 audio chips while its pint-sized sibling, the AXON 7 Mini, has a single dedicated AK4962 chip.

Both can also play music and media with Dolby Atmos, a surround-sound technology which adds a “three-dimensional effect” to the sound.

“The Axon smartphone line is the first in Australia to incorporate Dolby Atmos and we are thrilled to introduce it to Australians,“The sound produced by these smartphones is truly remarkable and unmatched by any other smartphone brand.”

The phones are clearly targeting rival flagships from Apple and Samsung, undercutting those phones by hundreds of dollars and designing them in the US, not China.

The Axon 7, which was designed in conjunction with BMW subsidiary Dreamworks, is also the first handset aside from Google’s Pixel to support Google’s Daydream virtual reality headset.

The 5.5-inch Axon 7 comes in two colours, Ion Gold and Quartz Grey,